Jonathan Price brings a unique blend of corporate risk management expertise and real-world crisis response experience to his role as founding member of It's Just Risk, a specialized risk management consultancy. His career spans over a decade of managing complex risk portfolios for some of America's most recognizable brands, combined with active service as a reserve law enforcement officer in Texas.

Price has built his reputation managing risk for high-profile publicly traded companies and private equity-backed organizations. His experience encompasses the full spectrum of enterprise risk, from designing and implementing large loss deductible programs to overseeing guaranteed cost structures that protect organizations from catastrophic financial exposure.

His track record includes managing multi-million-dollar claims across property damage, general liability, and cyber security incidents—experience that has become increasingly valuable as cyber threats continue to evolve and escalate. This hands-on claims management experience sets him apart from consultants who may understand risk theory but lack the practical knowledge of navigating actual crisis situations.

Price's professional journey includes senior risk management roles at several major brands that serve millions of customers annually. At Main Event Entertainment, he managed risk across multiple entertainment venues where customer safety and property protection are paramount. His tenure at Topgolf involved overseeing risk for the innovative sports entertainment concept during a period of rapid national expansion.

His experience with Denny's provided exposure to the unique challenges of managing risk across a large restaurant chain with thousands of locations, where operational consistency and brand protection are critical. This diverse industry experience has given Price insight into how risk management strategies must be tailored to different business models, customer interactions, and operational environments.

What distinguishes Price in the risk management field is his active service as a reserve law enforcement officer in Texas. This dual expertise provides him with a unique perspective on crisis response, emergency management, and the intersection between corporate security and public safety. His law enforcement background enhances his ability to assess threats, understand liability exposures, and develop comprehensive risk mitigation strategies that account for both business and safety considerations.

Price has cultivated an extensive network of risk and safety professionals, allowing It's Just Risk to provide clients with specialized expertise across various disciplines. This network approach enables the firm to scale resources based on client needs, whether for short-term projects or ongoing risk management support.

His philosophy centers on making risk management accessible and practical—reflected in the firm's name "It's Just Risk." This approach emphasizes that while risk management can seem complex, effective strategies can be developed and implemented through clear thinking, practical solutions, and leveraging the right expertise.

Under Price's leadership, It's Just Risk specializes in helping organizations navigate the increasingly complex landscape of modern risk management. The firm's services span traditional property and casualty risks while addressing emerging threats in cyber security, operational disruption, and regulatory compliance.

Price's combination of corporate experience, crisis management background, and extensive professional network positions It's Just Risk as a consultancy that can provide both strategic risk planning and hands-on support when incidents occur. His track record of managing actual multi-million-dollar losses provides clients with confidence that their risk management partner has been tested in real-world scenarios.

Through It's Just Risk, Jonathan Price continues to help organizations protect their assets, operations, and stakeholders by developing comprehensive risk management strategies informed by both boardroom experience and front-line crisis response expertise.

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Revise to state his career spans over two decades of risk and law enforcement experience

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Jonathan Price brings a unique blend of corporate risk management expertise and real-world crisis response experience to his role as founding member of It's Just Risk, a specialized risk management consultancy. His career spans over two decades of risk and law enforcement experience, managing complex risk portfolios for some of America's most recognizable brands while maintaining active service as a reserve law enforcement officer in Texas.

Price has built his reputation managing risk for high-profile publicly traded companies and private equity-backed organizations. His experience encompasses the full spectrum of enterprise risk, from designing and implementing large loss deductible programs to overseeing guaranteed cost structures that protect organizations from catastrophic financial exposure.

His track record includes managing multi-million-dollar claims across property damage, general liability, and cyber security incidents—experience that has become increasingly valuable as cyber threats continue to evolve and escalate. This hands-on claims management experience sets him apart from consultants who may understand risk theory but lack the practical knowledge of navigating actual crisis situations.

Price's professional journey includes senior risk management roles at several major brands that serve millions of customers annually. At Main Event Entertainment, he managed risk across multiple entertainment venues where customer safety and property protection are paramount. His tenure at Topgolf involved overseeing risk for the innovative sports entertainment concept during a period of rapid national expansion.

His experience with Denny's provided exposure to the unique challenges of managing risk across a large restaurant chain with thousands of locations, where operational consistency and brand protection are critical. This diverse industry experience has given Price insight into how risk management strategies must be tailored to different business models, customer interactions, and operational environments.

What distinguishes Price in the risk management field is his active service as a reserve law enforcement officer in Texas. This dual expertise provides him with a unique perspective on crisis response, emergency management, and the intersection between corporate security and public safety. His law enforcement background enhances his ability to assess threats, understand liability exposures, and develop comprehensive risk mitigation strategies that account for both business and safety considerations.

Price has cultivated an extensive network of risk and safety professionals, allowing It's Just Risk to provide clients with specialized expertise across various disciplines. This network approach enables the firm to scale resources based on client needs, whether for short-term projects or ongoing risk management support.

His philosophy centers on making risk management accessible and practical—reflected in the firm's name "It's Just Risk." This approach emphasizes that while risk management can seem complex, effective strategies can be developed and implemented through clear thinking, practical solutions, and leveraging the right expertise.

Under Price's leadership, It's Just Risk specializes in helping organizations navigate the increasingly complex landscape of modern risk management. The firm's services span traditional property and casualty risks while addressing emerging threats in cyber security, operational disruption, and regulatory compliance.

Price's combination of corporate experience, crisis management background, and extensive professional network positions It's Just Risk as a consultancy that can provide both strategic risk planning and hands-on support when incidents occur. His track record of managing actual multi-million-dollar losses provides clients with confidence that their risk management partner has been tested in real-world scenarios.

Through It's Just Risk, Jonathan Price continues to help organizations protect their assets, operations, and stakeholders by developing comprehensive risk management strategies informed by both boardroom experience and front-line crisis response expertise.

 Mike Loukota brings over four decades of distinguished experience in risk management and insurance to It's Just Risk, LLC. As Vice President of Strategic Initiatives, he oversees the firm's private equity division and leads broker relations efforts.  His extensive experience encompasses private equity due diligence, M&A risk management, complex insurance placements, and strategic advisory services. Mike's impeccable industry credibility and strong relationships developed over four decades provide tremendous value to IJR's clients navigating complex risk challenges.

Mike is committed to delivering client-focused results and is particularly passionate about helping organizations optimize their risk management strategies during periods of growth and transformation.